World Bee Day Campaign

Each spring, Mānuka Health had a promo called World Bee Day with a campaign built around a simple idea: the honeybee's work sustains far more than a jar of honey. It sustains biodiversity, agriculture, and a healthy ecosystem around the world. My job was to bring that story to life visually, alongside a sitewide 30% off promotion, across the brand's digital touchpoints. I led the design direction for the campaign's email flow, creating a warm, nature-forward visual language that felt more like a love letter to the hive than a typical promotional send. Alongside email, I developed supporting paid media ads, web banners, and social posts that extended the same visual world: soft, natural color palettes, and of course the honey bee. The goal was continuity, so the story and the offer felt like one seamless experience wherever a customer encountered it.